Build Your
GTM System
From Scratch
The exact go-to-market system pre-seed founders need to land their first clients — built step by step, no fluff, no guesswork.
GTM as an afterthought
Cold emails one week, LinkedIn the next. Nothing compounds. You feel busy but revenue stays flat.
A vague ICP means pitching everyone and closing no one. Your message lands with the wrong people — or doesn't land at all.
You keep building instead of selling. The product will never feel 'ready enough.' GTM should start before the product does.
Most GTM frameworks are written for Series A+ companies with full teams. Pre-seed founders need a leaner, manual system first.
GTM System
Four interconnected modules that build into a working go-to-market system — designed for founders with no dedicated sales team and limited runway.
Stop guessing who your customer is. Build a data-driven Ideal Customer Profile that narrows your focus and amplifies every outreach effort.
- →The 5 dimensions of a founder's ICP
- →How to validate ICP with zero marketing budget
- →Translating ICP into a targeting list in 24 hours
A repeatable, manual outreach system that generates conversations — not just opens. Warm intros, cold emails, and signal-based triggers.
- →The 3-channel outreach stack for pre-seed founders
- →Writing cold messages that get responses (with templates)
- →Prioritizing warm paths before going cold
The structured approach to discovery, demos, and closing early clients — even without enterprise sales experience.
- →The discovery framework that extracts real pain
- →How to run demos that close, not just impress
- →Objection handling for first-time founders
Turn every sales conversation into product insight. Build the loop that makes your GTM smarter with every deal — won or lost.
- →What to track from every sales call
- →How to iterate your ICP based on lost deals
- →When to hire your first GTM role
not marketers
- ✓You're pre-seed or just closed your pre-seed round
- ✓You're the founder doing your own sales
- ✓You have fewer than 5 paying customers (or zero)
- ✓You're building a B2B product or service
- ✓You want a system, not just tips and tactics
- ✓You're willing to do manual, high-touch outreach
- ✗You're Series A+ with a dedicated sales team
- ✗You're building a B2C / consumer product
- ✗You're looking for paid ads or growth hacking
- ✗You want someone else to do the selling for you
I've spent years building go-to-market systems from the ground up — first as a founder, then embedded inside early-stage startups helping them land their first 10, 50, and 100 clients.
I created this webinar because the GTM advice out there is either too corporate or too vague. Pre-seed founders need a lean, manual, engineered system — not a 200-slide deck on brand strategy.
Live.
Actionable.
Register now to lock in your seat. Limited to 200 founders to keep the Q&A focused and useful.